After meeting with many different color lines and much deliberation between our hair team we have decided to completely change over our entire color line to Redken! We strive to bring the best possible services and brands to our clients always, this also went into our decsion process when we chose Redken.
Redken was first developed in 1960, and founded on wanting to provide education about the chemistry of hair and skin to professional hair dressers to give a gentle yet high performing product for clients. Redken pioneered adding science to beauty services, with their protein technology (since hair is mostly made up of protein) had them recognized as one of the Icons of the American Market Place. Another break through Redken had for the color industry was when they introduced their Shades Equalizing Color Glosses in the 1980s. This technology has become the number one ammonia free, non-lift, semi-color that can be used on it’s own our combined with there color for more coverage. Color Fusion is a modern take on permanent color that delivers healthy, dimensional haircolor. With more than 100 shades in 6 categories. This cream based color can be used to lighten, darken, match natural hair, or cover gray.
We officially changed over our salon Mid-October, and our stylists and customers couldn’t be happier! Our stylist love the creativity it allows them to have as well as the constant support given by Redken in continued education on new techniques and formulas. This has been an exciting change for the Bella Gia Team! Come out and try our new favorite color line for yourself!